Apparently, these days, giving someone your full attention isn’t enough.

Eye contact? Lame. Means nada. So five minutes ago.

To prove to someone you care enough to pay attention, you have to overtly SHOW them the sacrifices you’re making to be involved in the conversation — like not picking up your phone.

Enter the phonekerchief — the Emily Post-esque linen that contains fibers to literally block incoming calls. Because we don’t have the willpower to not answer. True story. And for that kind of sacrifice, I want a goddamn prize.